Wine Cellar Innovations Blog

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45% Off Commercial Wine Racking: Featuring Sixty Four Wine Bar

October 19th, 2017

Our latest commercial wine cellar feature uses these beautiful Vintner Commercial racks and it is a stunner! We recently completed work on SixtyFour, an up-and-coming wine bar located on Waterstreet, Naperville, Illinois. This is actually the sister store of FortyEight Wine Bar in Seabrook Island. WCI was also responsible for outfitting FortyEight with beautiful and functional racking assemblies. Now they’ve asked us to do the same for SixtyFour and the results were nothing short of satisfying – both for us and for the client.

Sixty Four Wine Bar

In order to accommodate the wide variety of wines that SixtyFour houses, we trotted out our Vintner Commercial racking line in combination with other commercial units. Let’s get into the finer details! For the Vintner purchases, the client got the Commercial Island with Individual Bottle Rails Counter Top and 4 Display Shelves, Commercial Double Deep Island with Individual Bottle Rails and 3 Display Rows, Stackable Adjustable Shelf Cabinets in 3- and 4-feet height options, and five Commercial Triple Tier Maximizer Wine Displays. These units were all crafted from Premium Redwood and provided full wine bottle depth coverage at 13 1/2″ deep.

Vintner Commercial Wine Display Islands

Our Vintner commercial racking units can be easily mixed and matched with other components owing to their flexible configurations. You also get a nice variety of wood, stain and finish options to choose from in order to customize your racking assembly to your desired theme – just like SixtyFour.

Custom wine racking

In addition to these, the client also purchased our Locking Wine Display Cabinet and Cash Register Stand Storage Unit. The Locking Wine Display Cabinet is a must for establishments carrying expensive and rare labels. This simple but elegantly designed unit can securely display 50 bottles. Plus, there’s still lots of storage for other wines in the adjustable space below. You’ll also love how the top, glass-enclosed portion can be utilized for other accessories, wine glasses, cigars. The Cash Register Stand actually comes in three easy-to-assemble sections. You have the Cash Stand, Corner Display and Storage Unit – all sold separately. Made from durable 3/4 inch plywood with attractive veneer, they can be arranged into a pod, cash wrap or even multiple lanes for fast and efficient checkout. Note that the tops are made of cork for long life and stain resistance!

Complete racking assembly at Sixty Four

Here’s another awesome bonus for you to prepare for your holiday sales rush. Put your best foot forward with our new wine display options – with deep discounts to boot.  With an extra 5% off, get up to an incredible 45% off on our Vintner Commercial Wine Rack Series! Sale ends 10/23/17 so be sure to check it out.

SixtyFour Wine Bar will prove to be a unique experience for all wine lovers out there. The bar features 64 wines by the glass every day! Check them out at their beautiful Illinois wine store and reserve your seat – and bottle – today!

Display More, Sell More With Commercial Gondola Shelves!

March 13th, 2017

Boosting your store’s wine sales doesn’t always mean breaking the budget from one marketing strategy to another. Sometimes, you’d be surprised to learn that all it takes is choosing better racking units to literally rack in the profits. That’s why WCI has developed a line of commercial wine racks specifically for this purpose: to provide for the bottle storage needs of wine establishments AND help them sell more. The trick is, “display more, sell more,” with the help of our Commercial Gondola Shelves:

Wine Display Islands

Wine Display Islands

First up are our Wine Display Islands. These units are quite a popular choice for a stand-alone or free-standing, wine rack. Take the case of our Circular Wine Merchandiser. It can go right in the middle of your store’s floor and help draw your customers’ attention to your special sales on wine. We also carry other special items including our WineZone Wine Shelf Island which is made from both wood and commercial metal wine racks.

Adjustable Shelf Wine Cabinets

Adjustable Wine Shelf Cabinets

An adaptable full-height commercial wine display cabinet, the adjustable shelf cabinet allows you to stock a wide variety of products. This unit is perfect for storing and showcasing not just your wine bottles, but also other liquor such as beer, soft drinks, and any other similar merchandise. Note that the middle shelves are adjustable as well to meet all your needs. Plus, additional ones can be ordered!

Wine Display Merchandisers

Wine Display Merchandisers

Our Wine Display Merchandisers probably carry the most variety in terms of racking style. Choose from a wide array of bottle storage options and prominently display your wine products to boost the profits. Note that while we carry full-height units, half-height ones are also available, maximizing your storage capacity and display functionality to its highest potential.

Bin Displays

Bin Displays

Bin Displays are one of the most versatile and clever ways you can showcase your wine merchandise to potential customers. Apart from having more than enough space to store your bottles, there are actually display “trays” jutting out so you can literally put your best labels forward. A good example would be our Diamond Bin Wine Display and Horizontal Wine Display Bin. But you might also want to check out other options from this line that combine function and style into one very attractive package. Here are a few of our personal picks:

Display more, sell more today – with WCI’s Commercial Gondola Shelves!

Wine Cellar Inspirations: Small But Efficient Commercial Wine Racks

May 18th, 2016

Even if it’s a commercial space, who says you can’t work with “small” wine racking units in your wine store or establishment? Not everything has to be big in order to be space-efficient. We also realize that some wine stores are not ready for full-blown expansion projects. So why not invest in these small but very functional commercial wine racks instead:

Half Height Wine Display Bins

Half-Height Wine Display Bins

You’d be surprised at the bottle storage capacity of half-height wine racks. There are quite a healthy assortment of them out there and more are being designed and manufactured. That’s because they easily fit into tight and once useless spaces in a wine store and they can also be conveniently incorporated into existing racking arrangements. There are also those that come with display bin options which allows you to both store and showcase your merchandise.

Adjustable Shelf Cabinets

Adjustable Shelf Cabinets

This type of racking unit is already pretty popular with residential wine cellar projects, particularly with wine cellar closets and wine tasting stations. The fact that the cabinets are “adjustable” means that they can accommodate just about any ceiling height. You can easily stack them by working them into your existing racking assembly or creating a new one in your establishment. And again, since they’re “adjustable” you can also play around with the configurations to accommodate bottles of various formats.

Stackable Diamond Bins

Stackable Diamond Bins

Now Diamond Bins are quite standard in a lot of wine cellar projects, either commercial or residential. But for commercial wine establishments, you’d want to consider the smaller, stackable ones, especially when you’re tight on space. While these bins are “stackable,” they are also stand-alone units which means you can just “grow” them along with your merchandise. Diamond Bins are one of the best options for bulk bottle storage and investing in the more flexible stackable units will provide you with plenty of bottle storage space to work with.

Stackable Fixed Shelf Cabinets

Stackable Fixed Shelf Cabinets

So if you have adjustable shelf cabinets, there are also the stackable “fixed” ones. They are also very flexible and can accommodate a good number of bottle formats. Even if they are fixed, they also come in different height options, including 3- and 4-feet height configurations. Plus, they can be racked, stacked, and combined with other kinds of racking units as well. That means they can be utilized even in tight spots in your wine store to maximize the amount of merchandise you can stock up.


Wine Cellar Inspirations: Commercial Rack Accessories

March 23rd, 2016

Sign CaddiesIt’s time to spruce up your wine stores for those big Spring sales, wine lovers! We do know that this is one of those seasons where wine tasting activities will definitely be in full swing. That being said, you need to get your stores equipped with the right commercial rack accessories to help draw in and accommodate sales. There are several add-ons that can prove to be really useful, both function and design-wise. Allow us to list them down for you:

1. Put up “sign caddies.”
This might seem like a standard wine cellar accessory in any wine establishment, but there are actually more than just a few stores that either do not put up their sign caddies properly or do not really put them up at all. Keep in mind that it’s not just about putting up signs to help customers find what they need in your store. It’s also about putting focus on the store’s “specials” or promotional merchandise. That’s why you should choose sign caddies that can prominently advertise your merchandise to help draw attention to them the moment customers step into the store. Also, you can score added aesthetic points for your racking assembly if you make those sign caddies match the wood and stain materials of your wine racks.

Price Tags

2. Put up your price tags.
Something that an entrepreneur of ANY business venture should always understand is the reality that customers will always check the price tag. It’s a tad infuriating when you’re shopping around and you still need to pick up the merchandise, turn it over and over until you find that weeny price tag stamped somewhere. Save your customers the hassle, make their wine shopping experience in your store a pleasant one, and rack up even more wine sales by putting up your price tags. Seeing the prices and being able to compare them will make clients decide faster, especially when they have a budget to keep.

Standard Walk Thru Archway

3. Create additional selling areas in your store.
Nope, we’re not talking full-blown store extension or renovation work. You can actually create additional selling areas in your establishment with the help of some functional and classy accessories. A Walk Thru Archway is a great example. You will find that the archway will work in conjunction with most standard full height commercial wine racks to create additional selling areas in your store. Or, try swapping some older racking units with newer wine merchandisers and display islands for expanded bottle storage capacity.