Wine Cellar Innovations Blog

Tech Tuesday – Episode #33 – Rapid Robert’s Wine Center

April 26th, 2011

Can you remember the last time we featured a commercial wine cellar?

No? Well, we’re not surprised because if you’ve been following Tech Tuesdays, these past few weeks had been devoted to residential wine cellars. All beautiful, yes, and if you missed that All-Heart Redwood residential cellar last week, check it out here. And, if you’re curious about the last commercial cellar we featured, it was the sprawling Dylans Wine Cellar.

So today we end the last week of April with some “retail” therapy —  a refreshing look at some retail wine racks!

What: Commercial Wine Cellar
Project #: 208698
Wood: Premium Redwood
Maximum capacity:  958
Where: Springfield, MO

Here’s the thing about commercial wine cellars: they have to be built to make a lasting impression to make customers come back for more. Rapid Roberts Wine Store has done just that, as it has made its wine cellar the focal point of its store.

Wine Cellar Innovations has manufactured wine display racks for so many  wine retailers, and just like those other stores we’ve had the pleasure of building wine cellars for, Rapid Roberts utilizes our standard commercial wine racking – individual wine bottle displays, curved wine display storage, wine display bins. The client went for the gold with our Gold Series wine racks, perfectly balancing beauty and budget. The Gold Series is our mid-range selection of custom wine racks that provides both full depth racking and a variety of wine storage options. Again, this is proof that with custom wine racks and wine cellars, you enjoy freedom and flexibility in your design.

As you can see, WCI has outfitted this section of the wall with a custom wine cellar look — all at an off-the-shelf price! We love how cleverly the storage space is utilized with the combination of gorgeous wine rack styles, making wine shopping a more convenient experience for the store’s customers and patrons. If we were to name our favorite parts in this wine cellar, it would be the individual display racks, the quarter round shelf cabinets and the diamond bins. We’d really love to see these racks all stocked up, but since there are no wine bottles to marvel at for now, why don’t we rave at the excellent wood that these racks are made of?

Yes, we’re talking about Premium Redwood. Every single bottle that will be laid, stacked and organized in these display racks and shelves will be well-protected in Redwood, which is known for its strength, beauty and durability. We can see Rapid Roberts customers comfortably scanning the wines displayed, reading wine labels, AND admiring the beautiful wood at the same time!

Leave it to our innovative design team to create a dynamic retail display, enhancing the client’s wine sales to its fullest potential. If you’d like to learn more about our retail wine displays, why don’t you take a quick tour of our commercial photo gallery, our lovely wood choices and custom wine displays?

We’d love to hear what you think so do contact us, and see you in May for another exciting Tech Tuesday!

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