Revamps Their Custom Section of Website
Cincinnati, OH - Cincinnati-based manufacturing and design company Wine Cellar Innovations (WCI), who specializes in the design of custom wine cellars and leading wine racking products, has moved forward with a new online look for its flagship product line, custom built wine cellars.
WCI grabbed the opportunity to create a more enhanced and interactive look and feel for their website. The aim was to make designing and researching a custom built wine cellar on the company's site more user-friendly, with easier navigation options, as well as updated, larger images. The new layout is targeted at potential clients and loyal patrons alike who will now be able to utilize the company's site to its fullest potential during the research and design phase of their projects.
The main custom wine cellar landing page as well as all sub category navigation and landing pages were updated. These specific changes include:
- Easier to identify drop down menu/navigation
- Bringing the three major racking series options out into the main navigation menu
- Enhancing and enlarging product photography images throughout
- Simplifying the categorization of racking styles
- Enhancing the 'Bookmark It' feature throughout the section, making it easier for customers to pick out items they would like to include in their designs, as well as sharing it with the design staff
The company has three major custom racking series to choose from - the Platinum, Gold, and Silver Series landing pages have all been redesigned with newly selected, hand-picked images which represent what the company feels is a more up to date, current representation of WCI's custom product lines. The images have also been enlarged and the overall templates of these pages have been streamlined. The end goal was to present a much cleaner look and feel for site visitors with easier navigation features.
The company's My Projects/Bookmark It feature was also enhanced in the new layout. The orange plus symbol is now a predominant symbol throughout the site to indicate to customers that they can Bookmark a product. The feature gives customers a hassle-free and enhanced way to browse the site and bookmark items they are interested in, as well as giving them the ability to share selected items with the WCI design staff when submitting a Design Request Form on the site.
Wine Cellar Innovations was formally launched in 1998 by Jim Deckebach. The company currently resides in a massive 350,000 square-foot facility in Cincinnati, Ohio. They are the world's foremost designer and manufacturer of custom wine cellars and wine racks, taking great strives to consistently provide top-notch quality and affordable storage solutions to wine cellar enthusiasts the world over. Visit their official website at www.WineCellarInnovations.Com, and stay up-to-date with our latest product updates by joining us on Twitter, Facebook, and our other social media networks.