Wine Cellar Innovations Blog

Wine Cellar Inspirations: Let’s Talk About Wine Displays!

February 22nd, 2017

Is there a difference between “storing” and “displaying” your wine bottles? You bet there is! In a wine cellar, all your bottles need to be properly stored. But that doesn’t mean all of them have to be “displayed.” More so in a commercial wine establishment. All wine merchandise deserve to be tucked away safely and comfortably to maintain their peak taste. However, what you choose to showcase to immediately catch the eye of potential customers is purely discretionary. That’s why apart from wine racks, you also need to invest in “wine displays.” We’ve compiled some of our favorite wine display styles so let us know if they work for you, too:

Waterfall Wine Display

Waterfall Wine Display

When it comes to aesthetics in a wine racking arrangement, the Waterfall Wine Display definitely delivers. If you’re looking to adding a touch of fancy in your wine cellar or store without overwhelming the rest of the merchandise, this is the wine display to go for. Let your best and/or favorite wines cascade in an elegant fashion (hence the name “waterfall”!) in the most prominent section of your cellar or store. Cap off the assembly with some shelving displaying glassware or other wine cellar accessories.

Circular Wine Displays

Circular Wine Displays

Here is another dramatic way to showcase your best wines in a prominent manner. The Circular Wine Display is also quite a common sight in a lot of wine stores. There are several versions to this style of showcasing wine bottles. One of the most popular ones is the Circular Wine Display combined with a tabletop option. Then, you also have what they usually call as a wine display “carousel” because you can actually turn the display round and round to check out the merch. These displays also very functional because not only can you store lots of bottles, you can also draw the attention of customers to newer products.

Quarter Round Shelves

Quarter Round Shelves

We’ve had tons of wine cellar features utilizing varying versions of Quarter Round Shelves. It’s probably the most popular kind of wine display because it’s simple, straightforward, and can serve to complete any racking assembly. It is definitely one of the most space-efficient ways to store your collection of decanters, champagne buckets, glasses, and other wine accessories as well. The quarter round wine display shelf makes a flowing transition from straight racks to the wall. The curvy profile softens all those straight and/or angled edges, giving more character to your wine racking assembly.


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