Wine Cellar Innovations Blog

WCI Inspirations: Add Some “Oomph” To Your Wine Store

January 18th, 2017

Okay, let’s face it. Not all commercial wine establishments are easy to navigate – and easy on the eyes. Some are in a dire need of renovation or maybe just a “refresh” as they would call it. And keep in mind that if you’re a wine store proprietor, it matters that your store is clean, organized, and attractive to draw in more customers. But there’s no need to spend a fortune on a full-blown renovation. With the help of some choice wine cellar racking and accessories, you can add some much-needed “oomph” to your establishment. Here are some ideas to get you started:

Update your wine racking…

Just¬†changing some of your wine racking units or re-arranging your racking assembly can do wonders for your store. There are so many styles to choose from these days, so just make sure you choose new wine racks that can provide maximum bottle storage and will allow you to easily organize your merchandise. We also recommend investing in point-of-purchase wine racks such as Wine Display Islands and Merchandisers. These types of racks display your bottles to full advantage and allow you to stock up at the same time. “Updating” your wine racking can also be translated to just refurbishing old but still in good quality racks by dressing them up in new stains and finishes. This is the less expensive route to take, but you’ll love how attractive your store will look right after.

Update your wine racking


Invest in wine cellar decor…

By throwing in some wine cellar decor here and there, your wine store will be able to exude that “wow” factor that will draw in the crowd. Keep in mind that shopping for wine is still, in a way, shopping. And when people shop, they like the visual experience. If you want to turn potential customers into actual ones, investing in some wine cellar decor is a must.¬†For example, putting in new flooring will certainly give your establishment a fresher appearance. Don’t hit the panic button because nowadays, there are lots of wine cellar flooring options to suit your budget. Cork floors are very affordable and easy to maintain. Vintage wine barrel flooring is very unique and eco-friendly. Also, try changing up the lighting elements in your store. Custom LED lighting accessories are more energy-efficient and can highlight your merchandise in all the right ways.

Invest in wine cellar decor


Consider some custom cabinetry…

There will most likely won’t be a lot of cabinet areas in a wine store as opposed to wine racks. So these are easy and cheaper to customize. Change it up by switching to simple but elegant Raised Panel Cabinet Doors or go fancy with Glass Panels with Etching. You can also do Hand-Carved Panel Cabinet Doors to add more character to your wine store.

Consider custom cabinetry


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