Wine Cellar Innovations Blog

Wine Cellar Inspirations: Safety Racking Tips For Wine Stores

November 23rd, 2016

Just one month more to go before Christmas! And if you’re a wine store proprietor, you know exactly what that means. Yep, yep – the mad holiday rush! We all welcome it with open arms because it’s that time of the year when we rake in the profits, but half of us also dread it for obvious reasons. Wine stores become so packed and busy that it’s both physically and mentally exhausting trying to keep up with the customers’ needs. And of course, every wine store owner knows that this is the time of the year when “accidents” will happen more often than not.

“Accidents” in a commercial wine establishment would certainly mean the merchandise being ruined due to the shopping frenzy. But that’s not all. This would also mean possible injury to customers in your store, something that should raise even more concern than broken bottles. So how do you go about protecting your stuff AND your clientele? These safety racking tips will definitely come in handy!

Vinyl Base

Accident-proof your wine racks with custom bases

Custom bases, such as Vinyl bases, can provide extra protection for your wine racks by elevating them a good few inches off the ground. The advantage? Your  merchandise is protected against accidental kicking and other damage. We can’t control kicking and jostling customers during the holiday rush. Plus, think about those shopping carts, buffers, sweepers, and kicking which both the racks and bottles are often subjected to even on normal days. Custom bases will be one of the smartest investments you’ll make for the holidays – trust us!

Wine Lockers

Invest in wine lockers or locking display cabinets

Any wine store is bound to carry labels that are a tad pricier than the rest. Your expensive and/or rare vintages shouldn’t be exposed the imminent danger known as the holiday rush. Keeping them under sturdy lock and key will save you not just the $$$ but also a lot of stress. Plus, you get to use these lockers all year round, not just during the Christmas season.

Re-arrange your displays to show more popular labels

If you don’t feel like purchasing additional point-of-purchase racks to accommodate more merchandise, here’s a smart way to still keep sales at its peak – re-arrange your wine displays. Put the more popular or best-selling labels in high-traffic areas in your store. This will make it easier for customers to find them instead of pushing and shoving through the crowd to find the labels they want. Also make sure to have a healthy amount of stocks ready to avoid mad scrambles which would potentially lead to accidents.

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