Wine Cellar Innovations Blog

ArchivesFebruary 14, 2013 - Wine Cellar Innovations Blog

Vinyl Bases for Wine Racks: Protect Your Investment in Wine Displays

February 14th, 2013

Vinyl Ad

What’s better than a functional wine rack for your wine establishments? We’ll tell you what! A functional wine rack that provides extra protection for your bottle AND lets you clean up easily, too. Sounds too good to be true? Not when you have us cooking up ingenious solutions to all your wine storage needs. Let’s talk more about WCI commercial wine racks and displays to prove this to you guys!

What a Vinyl Base can do for you!

Vinyl Bases for Wine Racks

Now here at WCI, we have a pretty extensive collection of commercial wine racks and displays. Each product is finely crafted from the best wood choices and designed with semi-custom configurations. Thus, it’s so easy to mix and match the components and come up with endless design possibilities for any type of wine establishment. But that’s not all. These commercial wine racks can not only store hundreds and thousands of bottles, but they can do so safely and comfortably. For example, the racks and displays can provide for full wine bottle depth coverage at 13 ½” deep. Each bottle is nestled in twin beveled rails with rounded edges for maximum security and comfort. Thus, you can replace or remove the bottles while keeping the labels intact.

Industry Exclusive!

Vinyl Base ColorsBut the safety and efficiency features don’t end there! WCI is possibly the only wine rack manufacturer around that offers Vinyl Bases for all our commercial wine racks and displays. The vinyl base allows for the elevation of the rack or display a good 4 inches off the ground. The significance? Your precious merchandise is protected against accidental kicking and other damage. Think about it! You can’t avoid kicking and jostling customers during peak hours in your store. It’s definitely true when special occasions are right round the corner. It may not be intentional, but you’ll be the one suffering damages when several bottles or more get broken due to the hustle and bustle. Think about those shopping carts, buffers, sweepers, and kicking which both the racks and bottles are often subjected to. But with the vinyl-covered platform base, your merchandise is kept a good number of inches away from all that!

Now the vinyl is usually typically only applied to the front of the base. However, you can also have your racks customized to have the vinyl applied to the sides as well. This will make for maximum protection of both your bottles and racks. And here’s an added perk: cleaning your floors will be a cinch. It’s all thanks to the racks and displays being elevated away from your store’s flooring. It’s also significant to note that the vinyl is attached to wood platform solidly constructed to withstand abuse and comes with a veneered top which is stained to match a selected stain color. Remember that mopping will discolor the racking if your bases don’t have the vinyl covering! So why not give your precious merchandise the extra protection it deserves? Buff your WCI commercial wine racks and displays with Vinyl Bases today.  They’re available in black and brown options! *Cheers*

Triple Tier Maximizers Triple The Love For Scotch & Vine

February 14th, 2013

Happy Hearts’ Day, wine cellar lovers! Let’s get this special day started on the right foot with some serious wine cellar love ^_^. It’s Testimonial Thursday and you know what that means. Yup, yup! We have another happy client who’s going to share his inspiring moments with WCI’s wine racking products. This time, it’s the Scotch and Vine, Des Moines, WA restaurant and wine bar. What they ordered? Our super efficient Triple Tier Maximizer Wine Displays! Check out this fab image of their newly stocked racks:

We just had to put together a little something in the blog about this purchase because we wanted to share just how enthused the clients were about the racks’ functionality.

“We have received a lot of feedback on the racks!! Customers love the way they look and how they showcase our inventory.  My favorite parts are the amount that they hold relative to their foot print, they take up little space but maximize it well.”

Well, can we say that the feedback hit the nail squarely on the head? ^_^ The Triple Tier Maximizer Wine Display (as it’s name suggests!) is designed to maximize displays and storage especially in cases where floor space becomes a bit of a hindrance to the expansion of an establishment. There are several efficient options which the maximizer can offer store owners. For example, those who are focusing on volume sales can display 4 of the same bottle per column with 24 bottles individually stored. But if you’re looking to maximize labels, you can display 40 different bottles with 6 of each, individually stored.

Added to all these, the racks are spaced to accommodate standard wine and champagne-sized bottles, with full wine bottle depth coverage at 13 ½” deep. They also come with a vinyl-covered base platform which can raise the wine racking off the ground by 4 inches. You can actually customize the base further and have the vinyl applied to the sides as well for complete protection. Plus, with the vinyl base, casters can also be incorporated to negotiate smooth and hard surfaces. This enables you to roll the rack to any other location in your store for maximum space-efficiency and traffic control.

We also asked the clients if they encountered any glitches in the assembly and installation of the displays. This is what they had to say:

“At first, we didn’t sell a lot of rack wine because it was dark but since we added the lighting our sales jumped dramatically!”

It definitely perked us up knowing that everything went pretty smoothly! No fuss, no hassles with the assembly and installation process, with just a minor “lighting” problem. That’s why whenever we design for wine cellar projects, we also make it a point to emphasize on the significance of the right wine cellar lighting package. Incidentally, WCI can also provide for that, with our custom LED lighting packages.

This V-day will certainly rank high in our books this year! It’s all thanks to the Scotch and Vine showing lots of love to our Triple Tier Maximizers. Have an amazing Valentine’s day, everyone!