Technical Tuesday Episode #251: Stunning Set-ups With Vintner Racks x Custom Wine Cellar Art

September 1st, 2015 by

 A few artistic touches are sometimes all that you need to turn out stunning wine cellar set-ups. There are still a lot of people out there who do not fully realize the value of choice artistic elements such as a piece of wine cellar art, furniture, or accessory. So what better way to illustrate this point than with an honest-to-goodness wine cellar project that showcases the power of such artistic touches:

Project # 266227
Wood: Premium Redwood
Bottle Capacity: 643
Where: Dupage, IL

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So what we have here today is a decent-sized residential project with a storage capacity of just a little under 650 bottles. Function-wise,  there’s nothing to fault especially since our design team utilized the Vintner Series wine racks kit for the entire assembly. From the following snaps of the wine cellar, you can easily see how clean and symmetrical the racking set-up is. Props, of course, goes to the Curved Corner Racks from the Vintner collection along with the custom crown and base moldings for trimming the room’s sharp corners. And, with the clever combination of Individual Bottle Columns, Open Diamond Cubes, and Open Vertical Displays, this cellar is no slouch when it comes to variety in bottle storage options.

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But this wine cellar’s functionality is admittedly not what catches one’s eye, especially at the first glance. It’s quite obvious that the captivating mesh of vibrant colors from the piece of wine cellar art framed by the Standard Archway is the center of attention. This is actually a beloved piece from the WCI Classic Moments collection, specifically, the Hand Painted Canvas Scene “Sonoma Serenity.”

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When it comes to handpicking memorable pieces of wine cellar art for your wine cellar, you won’t find a better place to look than the WCI online art gallery. We carry a varied selection of artworks utilizing a wide range of unique materials from hand-painted paintings and murals done in acrylics or oils to mosaic tile art, etched mirrors, tumbled stone, and even stained glass. We have highly talented artists who have soaked up years of experience in working with these different materials and they can even be requested to produce or reproduce their artworks on-site. But best of all, our artworks can be custom designed or altered to suit the client’s taste in colors, composition layout and painting style. So, yes, it’s totally possible to have a stunning wine cellar set-up with the help of a just a few artistic touches. *Cheers*

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A Visual Treat With Dark-Stained Wine Racks

August 31st, 2015 by

It goes without saying that “style” in a wine cellar project will always be a personal preference. More often than not, you will certainly see a person’s style reflected in his home. It would only make sense that you’d see it in his wine cellar as well. And as far as “style” goes, there will be endless types and categories. But if we were just to lump them into two – as far as wine cellars are concerned – these would roughly be understated and bold.

Here at WCI, we’ve seen just about as many wine cellar styles as we have wine bottle labels. We’ve worked closely with countless clients in order to deliver to them the wine cellar that best suits not just their storage needs but their design preference as well. That’s why when a client decides to take the “bold” route, we know exactly what elements should come into play to bring the desired results:

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So if the client leans towards something a little more daring, design-wise, we usually recommend that they go the “custom” route – meaning, going with our custom wine cellar racks rather than the more affordable kits. The reason is fairly simple. With custom racking, you get a lot more freedom to experiment with wine racking assemblies, especially when budget is not an issue. You get more racking styles to choose from, along with wine cellar accents and accessories that will help achieve the kind of look you’re looking for. The best example would most likely be our top-of-the line Platinum Series. With the wide array of racking styles available under this collection as well as over 120 wood, stain and finish options, creating a “bold” statement that meets the client’s objectives can be quite effortless. This recently completed wine cellar should be enough proof of that:

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But custom racking units notwithstanding, there’s another, relatively easier and cheaper option to achieve that “bold” appeal for your wine cellar. The answer lies in your stain and finish options. WCI provides such a varied selection of custom stains and finishes that will help enhance the color of your wood choice for your racks and do justice to the grain patterns. The type of stain or finish you choose will certainly influence on how dramatic or quirky your entire wine cellar will be. For the record, darker-colored stains and finishes accentuate the grain patterns and other properties of your wood much more compared to lighter ones. Plus, if you want to make your racks reek of a strong, vintage aura, weathered or distressed finishes will do the job for you. ^_^

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WCI Commercial Wine Racks Bring “Absolute Satisfaction”

August 27th, 2015 by

Our commercial wine cellar projects are practically soaring this year and we’re totally stoked about it! We’ve been featuring more and more of our commercial racking designs in the blog during the last few weeks, so why not cap everything off with another one? Let’s check out this project our team did for a wine establishment in Virginia Beach City, VA. The client purchased a good number of racks from our commercial catalogue and had some pretty awesome things to say about them:

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Because the client had quite an extensive selection of wine merchandise, maximizing on the bottle storage capacity of the store was one of the biggest considerations. They found exactly what they needed in WCI’s bevy of wine display islands, shelves and cabinets. So in particular, the client sent for our Triple Tier Islands, Adjustable Shelf Cabinets, 3-Column Bin Displays, and Diamond Bin Wine Displays – all in beautiful, unstained All-Heart Redwood.

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It goes without saying that each of these racks was designed to specifically store bottles in a secure yet comfortable manner while at the same time showcasing them to full advantage. This combination of function and form makes the racks invaluable to any commercial wine establishment because they bring in desired results especially when it comes to boosting wine sales.

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“Absolutely satisfied.  Superb workmanship.  The installer was an artist. The wine racks are stunning and set the standard for excellence.”

~Tony Walker~

Taking a cue from Tony’s high praise, we think it’s also opportune to do a little shameless plug on our commercial design services. We are proud to say that we have an innovative design team who will certainly be able to help your establishment create a dynamic retail display that will enhance your wine sales to its fullest potential. Our design services are classed into two types: whether you’re going for Standard Racking or Custom Racking. Those utilizing the Standard Racking design services will receive a free 3D black and white design while those who choose the Custom Racking will be receiving a complimentary 2D black and white layout of their future wine store set-up. We have a fairly wide range of criteria influencing our design services, such as the client’s budget, store space, bottle capacity, and so on. To zero in on the nitty gritty details, all you need to do is check out our Commercial Design Services Page. We definitely want YOU in our list of customers gaining “absolute satisfaction” from our services, so give us a shot at it! ^_^
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We Make It Happen With Point-Of-Purchase Wine Racks

August 26th, 2015 by

Boosting wine sales is indeed easier said than done. You’d think that with enough advertising gimmicks and what-not, your store’s wine sales would flourish in a jiffy. But when you really think about it, “advertising” your store’s merchandise boils down more on how convenient you can make it for your customers to find the labels they really need or want.

Because let’s face it – you can put a huge, flashy poster of a newly launched label in front of your store but what good will that do if it takes your customers forever to actually find them. So you need to get down to the basics – and that is showcasing your wine merchandise the right way. Keep in mind that easier and faster access to what the customers want translates to faster and easier sales as well. This is where our “point-of-purchase” commercial wine racks come in!

Well, you’ve heard us give the low-down on how our commercial Wine Display Islands have showcased some pretty outstanding features as far as storing and showcasing volume wine merchandise is concerned. So today, we’re going to talk about another “point-of-purchase” wine racking unit that is able to combine function and form effortlessly.

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By the very term itself, racks dubbed as “point-of-purchase” have for their primary purpose the generating of more wine sales for commercial wine establishments. That’s why these racks are designed in such a way that the bottles are displayed to maximum advantage. In other words, they’ll easily catch the eye of potential customers. Case in point – our Circular Wine Merchandiser.

Now what exactly can the Circular Wine Merchandiser do for your establishment? Well, for one, it offers up high wine storage capacity in a compact format. This commercial wine rack is perfect for high traffic areas because it allows 360 degrees of visibility. That means it makes it easier to catch the eye of potential customers to new merchandise and at the same time, makes it more convenient for regular patrons to spot the labels they want. Plus, with the merchandiser’s unique configurations, it can even be built around a variety of poles or support columns in your wine store. Note that there is also an optional table top for the merchandiser that serves as a premier wine display location for select brands. And, you have the optional back supports that enable the addition of 24 bottle displays along the sides of the unit.

Also, don’t forget about our Vinyl Base option for our commercial wine racking units! Remember that with the Vinyl Base, your rack is raised a good 4 inches off the ground, giving your merchandise better protection from accidental kicking and other mishaps. Our client made sure a Vinyl Base is applied to his Circular Wine Merchandiser as well and we love how clean and put-together the assembled product looks like:

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